Posted inBranding
The 101 of category design – Step 2 – Naming & Framing Your Category Name
The Lure of the Invisible Brand We like to imagine ourselves as free agents, wandering through a marketplace of choices with a tidy budget and a clear sense of self.…





![I built a location-independent startup from $0 to $300K in 1 year as a solopreneur. Now I have a business partner and we’re launching Startup #2 as we travel the world. Here’s how we plan to move cheap, fast & smart (30 days or less, <$600) using lessons from the first. [x-post from r/Entrepreneur].](https://www.sportsinformation.co.uk/wp-content/uploads/2026/11/pexels-photo-6956222.jpeg)



